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ICS calendar filesīecause ICS files power the links for many calendar applications, this is always a great fallback to have. Step 2: Create the calendar links and filesĭepending on which email clients your subscribers use to read emails, you may choose to create an ICS calendar file, calendar link, or both. Making someone add an ICS file to their calendar instead requires more steps, and you might lose some folks along the way. Personalizing the calendar link for each email client increases the chance that your subscribers will actually add your event to their calendar (and attend and convert!) since it’s just one click away. Here’s a handy chart that quickly summarizes which calendar accepts which Add to Calendar method to help prepare you for the next step.įriendly reminder that while it’d be easier for you to only create an ICS calendar file because it’s accepted by most email clients, it’s not easier for your subscribers. This leads to a better subscriber experience, since it takes just one click to add your event to their calendar. However, in Gmail, Office 365, and, you can also add events using a link that automatically includes your event details.

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But it requires people to first download the ICS file and then upload it to their calendar. Example of email client data from Litmus Email AnalyticsĪll calendars are capable of using an ICS file to add new events to it. To help you understand which calendar tools to focus on, take a look at your Email Analytics data. It’s virtually impossible to support all the calendar applications out there. There are countless different calendar applications available: ones available by default through your computer’s operating system, as part of your webmail, or another calendar application you’ve downloaded.

See these “Add to Calendar” links in action.

Target the right audience with the right calendar link.

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Decide how to display your Add to Calendar button.

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Step 3: Code your Add to Calendar links into your email.

Step 2: Create the calendar links and files.

Step 1: Choose which calendars to target.

We’ll walk you through which calendars you should care about, creating the actual calendar files and links, and coding these files and links into your event email for the best email subscriber experience. In other words, easier and faster for your subscribers to add your event to their calendar. Taking the extra time to dynamically show the Add to Calendar link that matches each subscriber’s specific email client can make your event more accessible to them. Some calendars can also add events from web links-what we’ll refer to as calendar links. For clarity, we’ll refer to this as an ICS or calendar file throughout this blog post. Not to be confused with Apple’s iCal, which shares a similar name, although iCalendar files do work there as well.

ics file extension and is widely accepted by most calendars. This is a common calendar format that typically uses the. Traditionally, this is done with an ICS file-also known as iCalendar. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders. To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. In-person or virtual events revolve around getting to know other people and learning from one another.

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